With the move towards online business and marketing, printing still fills the needs that many companies have. Custom signs, billboards, and other promotional material would still need the help of printers. An industrial printing company makes it possible for other businesses to fill that aspect with new printer models capable of producing in bulk.
In looking for an industrial printer company, you need to take note of various factors. Today, we will look at those factors to help you find a printer company that can provide you the best results.
1. Company Reputation
In looking for industrial printing services, your starting point of reference is knowing the company’s reputation. You may find various printing companies within your area that would have notable information about them.
Check out their reputation as you look into their background. This is where you also check with other contacts to see how well the printing company operates. Try to ask about their experiences with said company and see if it is worth going for.
Try also to check their website or business page. This can help you glance at their portfolio and other testimonials, which leads us to the next part.
2. Reviews and Previous Projects
In checking the print company’s reputation, you also need to check their previous collaborative projects. One way to look into this is in their portfolio and their customer reviews.
Here, you would see testimonials from other clients. You can see their satisfaction with the service.
What if you don’t see the references and reviews, but you see the portfolio? For that, you can check with the ones who were part of the collaborative projects.
Try to see if you can contact the people involved in the collaboration. Ask about their experience with the print quality and other various details. This should give you a clearer picture of what to expect.
3. Print Quality
The next thing to look into is the printing quality that they offer. For this, you can ask for print samples to help you gauge the product quality. An appealing message can stand out when used with quality materials to bring people to see it.
You have a few factors to consider when looking at print quality. You have to pay attention to the materials used, how the colors look on them, and the finishing.
Here are some pointers for each:
Choice of Material
The material is one of the critical factors in printing quality. It has a significant bearing on the other components.
Most printing companies would provide clients the option to choose their preferred material for printing. With that in mind, there is a tendency to select low-quality materials for a lower price.
There is a problem with using low-quality printing materials. These would end up compromising its longevity. Requesting free samples can help you with this decision.
Another factor that you should pay attention to is the colors used for the printing. Clients with knowledge of color theory would have an idea of how to put this to their advantage
The problem is that some people choose low-quality inks. They think that it would suffice for their prints.
Certain shades come to life with better quality inks. The more shades you want to bring out, the better the ink quality should be.
When checking the print samples or the finished product, look at the finer details. One particular instance is cropping. For this one, look at it closely to see if they centered the image correctly or if they cut it properly.
As for the printed surface, be on the lookout for other finer details. There might be traces of dust or subtle lines on them.
These traces indicate issues with the printer. For instance, the printer needs a proper cleaning cycle before pushing for another.
4. Printing Process
Checking the print quality lets you see what the product would look like. Consider asking about the printing process as well. The reason behind this is to let you know the timeframe and the stages behind the production.
By knowing the printing process, you can determine more than just the timeframe for each stage. You can also project the quality and the turnaround time.
5. Turnaround Timeframe
We briefly mentioned the turnaround time in the previous point, but this becomes a key factor in situations where you need rush jobs. Quick deliveries are among the most significant hurdles of printing companies.
When looking for industrial printing services, take a look at their delivery timeframe. Some companies offer fast printing and same-day printing. What makes them stand out is that they have a consistent print quality.
With all the details about the quality, you also need to look at the prices behind it. Check their printing fees and the services provided. Compare this with your available budget and look for a sweet spot on the price.
What you want here is a price that doesn’t go too cheap that it sacrifices quality. You also want to go for a price that doesn’t cost too much that it eats up your resources. Strike for a middle ground to get the best of both.
7. Customer Service
What is the likely outcome of this process? It is that you would be in a long-term partnership with the printing company that you choose.
This is where customer service comes to play. You need a printing service that delivers excellent customer service. This makes the partnership rewarding as both the printing service and your business benefit from each other.
Try an Industrial Printer Company Today
You need an industrial printer company that provides you with quality products using the best materials within your budget. To that end, partner up with a printer company that can offer you the best of both.
We can assist you with your industrial printing needs. We take on signage, labels, and much more. You can contact us today to get started, and we will get in touch with you right away.